Free UGC Rate Card Template for Creators (2026)
A rate card is the pricing section of your media kit — a clean, scannable document that tells brands exactly what they get at each price point. Here's how to structure yours for maximum clarity and conversion.
Structure your packages in three tiers
The most effective rate cards offer three packages: a base tier (content only), a mid tier (content + usage rights), and a premium tier (content + posting + exclusivity). Three options give the brand a clear decision framework and naturally anchor toward the middle tier.
Sample rate card structure
- →Starter ($350-$500): 1 UGC video (30-60 sec), basic editing, organic usage rights, 1 revision round
- →Growth ($750-$1,000): 1 UGC video + 5 product photos, full editing, paid media rights (90 days), 2 revision rounds
- →Full Creator Bundle ($1,500-$2,000): 1 UGC video + 5 photos + posted reel to your audience, full rights, 2 revisions, 30-day exclusivity
Add-on pricing
- →Additional video: $500-$750 each
- →Additional revision round: $75-$150
- →Rush delivery (48 hours): +50% of base rate
- →Extended exclusivity: +$200-$500 per 30-day period
- →Whitelisting access: +$300-$500 per 30-day period
Pricing psychology tips
Always list your most expensive package first — it anchors the brand's price expectations. Use specific numbers ($750) rather than round numbers ($800) because they signal that you've calculated your value. Include a 'most popular' tag on your middle tier to guide decisions.
When to raise your rates
Raise rates when you're booked more than 80% of your available capacity for two consecutive months, when you can demonstrate specific results from past campaigns, or when your audience metrics have grown significantly since your last pricing update. A 15-20% increase every 6-12 months is normal for growing creators.
Want results like these for your brand?
UGC photo from $350 · UGC video from $750 · Posted Instagram reel from $1,200 · Full Creator Bundle $1,999.