How to Create a UGC Media Kit That Brands Actually Read
A media kit is your one-page sales sheet. When a brand asks 'send me your rates,' this is what you send. The best media kits are visual, scannable, and answer the three questions every brand has: what do you create, who's your audience, and what does it cost?
What to include
- →Your name, photo, and a 1-2 sentence bio
- →Audience stats: follower count, average views, engagement rate
- →Content types you offer: video, photo, reels, stories
- →3-4 thumbnail previews of your best work
- →Package pricing (or 'starting at' ranges)
- →Contact information and portfolio link
What to skip
Don't include your life story, a mission statement, or a wall of text about your 'content philosophy.' Brands are scanning, not reading. Every element on your media kit should answer a question they actually have or demonstrate your quality.
Design tips
Use Canva (free tier is fine) with a clean, minimal template. Your media kit should be a single page, saved as a PDF under 2MB so it's easy to attach to emails. Match your media kit's visual style to your content style — if your UGC is clean and modern, your media kit should be too.
Pricing display strategy
There are two schools of thought: showing exact prices vs. showing 'starting at' ranges. I recommend showing ranges ($500-$1,000 per video) because it signals flexibility while setting a floor. If a brand's budget is $200, you've saved both of you a conversation. If their budget is $1,500, you have room to quote at the top of your range.
When and how to send it
Attach your media kit to every cold pitch and every response to a brand inquiry. Save it as 'YourName-UGC-MediaKit-2026.pdf' — professional file naming matters. Update it quarterly with fresh stats and work samples.
Want results like these for your brand?
UGC photo from $350 · UGC video from $750 · Posted Instagram reel from $1,200 · Full Creator Bundle $1,999.